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SAFE SUMMER – CROCE ROSSA ITALIANA

 

The Unknown created and filmed three compelling video-pils for the project “Safe Summer”, the annual campaign of the Italian Red Cross designed to enjoy beach and sea without risks.

The main characters are an absent-minded dad, an overachiever and a RD’s OPSA (water rescue polyvalent operator). The OPSA promotes the campaign in order captivate audience and inspire actions to safeguard our life during summer.

The video-pils have been launched on digital channels (web and social).